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Clothes For Cool Kids

We believe that high-quality children’s clothing should spark the imagination of young minds, so we curate collections that encourage sports and outdoor play. These are clothes for children living their best lives, by staying active and healthy.

Designs For Discerning Parents​

Our boutique brands will appeal to discerning parents who want stylish clothes for their children that will last. Active children need pieces that are non-restrictive and hard-wearing, in colours that stimulate and inspire. We aspire to provide exactly that in every garment, while also ensuring timeless style that parents will love as much as the children.

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An Ethos Of Conscious Consumption​

We are pioneers of slow fashion, believing that good clothes take time and last forever. When you take speed out of the equation, we can prioritize excellent craftsmanship and attention to detail, while encouraging conscious consumption from our buyers.